I applaud this woman for publicly withdrawing her purchasing power from Target.
Recently the corporation donated $150,000 to the Republican candidate for the gubernatorial campaign in Minnesota, Target's home state. This sparked ire from LGBT groups, who demanded to know how Target could support an anti-marriage equality candidate at the same time as they supported gay rights and causes.
As mentioned by Randi Reitan, boycotting Target will be hard, because it's convenient to shop there and it's a handy place to pick up gifts for kids and grandkids. Soon it'll be time to stock up on back-to-school stuff. But I admire her allegiance to her cherished LGBT family members and friends, and her quiet, principled stand.
Corporations and marketers want to court women because they know we control the purse strings. Sometimes I detest being treated as if I'm merely Giddy Shopper Lady. (I mean, I am all that, AND more. Heh.) What if we could take that same power of the purse strings and use it for good, not evil? Together we could really get Target's attention. Maybe we could even get them to do the right thing--be consistent in their support of LGBT causes.
Cynematic's cobwebby blog is P i l l o w b o o k.