I couldn't have been more geeked to receive a tweet via text to my iPhone yesterday morning from 'BarackObama' announcing the launch of the campaign's official iPhone application, 'Obama '08'. Thanks to the Twitter-SMS combo, five minutes later, I had downloaded the app and begun using it. I was able to read the latest campaign press releases, connect directly to the latest TV ads, access issue statements, and find the MOMocrats' Silicon Valley VP debate watch party (which was, I might add, a huge success).
Cool gizmo, yes, but the iPhone app is also a serious tool. If I'm in a meeting and someone brings up Obama's plan on a particular topic, now instead of having to go to the web site and spend a significant amount of time waiting for pages to load while poking around to find the right statement, I can just go on my phone and read the appropriate plan. It takes under a second to load and then it's almost as quick to e-mail it out to others. Most notably, the application has a 'Call Friends' feature that splits contacts by area code and marks when they have been called from the app. Enter anyone into the iPhone contacts and they will become part of the application.
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